Case Study
Multi-location service site rebuilt from the ground up in vanilla HTML, CSS, and JavaScript. Same domain. Different category of website.
Drag the handle. Same business. Same domain. Rebuilt from the ground up in vanilla HTML, CSS, and JavaScript. No WordPress. No page builders.
First Contentful Paint: 0.9s · Largest Contentful Paint: 1.1s · Cumulative Layout Shift: 0.001 · Total Blocking Time: 0ms
Built in vanilla HTML, CSS, and JavaScript. No WordPress. No Wix. No Webflow. The client owns the full source code.
"In the past month, I ran PageSpeed Insights on more than 200 small business websites across multiple industries. None hit 100 on mobile. Lice Clinics of Texas does."
Shaun Booth, founder of sebVERSIVE
Don't take our word for it. Every claim above can be independently verified.
Click through and inspect the live build. Run PageSpeed Insights yourself. Check the source code with View Source.
liceclinicsoftexas.com →Internet Archive snapshot from December 7, 2025, four months before the rebuild launched.
View on Wayback Machine →Plug the URL into Google's official PageSpeed Insights tool and confirm the 100/100 mobile score.
Open PageSpeed Insights →Anyone can rebuild a homepage. Rebuilding a multi-location service business at the same quality across every location page is the actual signal of capability. Below: the Austin location page, before and after.
Tested on April 27, 2026. Results below from Google's PageSpeed Insights, the same tool any user can run on any URL.
A side-by-side of what the previous site offered vs. what the new build delivers.
| Feature | Old Site | New Site |
|---|---|---|
| 100/100 mobile PageSpeed | ✗ | ✓ |
| Vanilla HTML/CSS/JS (no WordPress) | ✗ | ✓ |
| Schema markup (LocalBusiness, FAQ, Service) | Partial | ✓ |
| AI search optimization (llms.txt, FAQ schema) | ✗ | ✓ |
| Custom booking drawer (Mangomint integration) | Partial | ✓ |
| AI chatbot with business context | ✗ | ✓ |
| Interactive game with email capture | ✗ | ✓ |
| WebP optimized images, lazy loaded | ✗ | ✓ |
| Deferred analytics for performance | ✗ | ✓ |
| Custom 404 with canvas animation | ✗ | ✓ |
| Multi-location architecture | ✓ | ✓ |
| Mobile responsive | ✓ | ✓ |
Most agencies fragment paid media budget across multiple location-specific landing pages, which prevents any single URL from accumulating enough conversion data to optimize. This site was built as a single high-performance landing page with location assets layered on, meaning one ad set can scale across markets without rebuilding the funnel. Sub-1.1s Largest Contentful Paint, zero blocking time, full mobile responsiveness, and complete schema markup. Same site that ranks for organic search also doubles as the paid traffic destination.
Vanilla HTML5 · CSS3 · JavaScript (ES6) · Netlify · GitHub · Mangomint · Google Analytics · Anthropic API
I work with one client per market per vertical. If your industry isn't already taken in your region, let's talk.
Book a 30-minute call Or view full pricing →Last updated: April 27, 2026